MTV sales executives offer insight into industry
In a digital age where advertisements stretch far beyond the print pages, business students at Glenbrook North High School learned the ins and outs of how to create a successful ad campaign from three industry experts.
Advertising sales executives from MTV met with students on November 30 to discuss changes within the industry and the various ways they seek to promote different products using the MTV brand.
The speakers also discussed how to use social media as an advertising tool, trends in the media and what it takes to work at MTV.
Students who participate in DECA also were invited to the presentation. DECA helps prepare high school and college students for emerging careers in marketing, finance, hospitality and management. Members of the audience were invited to ask questions at the end.