Restoration Hardware: Gender Offender
What happens when styling choices separate the boys from the girls?
Here’s a little secret we’ll share: we love catalogs.
Yes, they’re bad for the environment.Yes, they offer us stuff we don’t need. Yes, they promise us a life spent on windy porches, dressed in sumptuous woolens, sipping endless beverages from attractive mugs. We want to live on Garnett Hill. Who doesn’t?
But every now and then, we experience a cataclysmic catalogue crisis. Restoration Hardware’s Baby and Child Holiday 2011 issue has sent us into cardiac-catalogue arrest.
Question: How many rooms can be decorated in oatmeal, with mushroom accents and ecru highlights? Since when did taupe become the new pink? Beige the new blue? Linen the new plaid? Crème brulee the new floral? Barley-desert-with-a-hint-of-sand is no one’s favorite color. Are we right?
Here is a list of the actual colors listed in the catalogue: white, oatmeal, dove, natural and toast.Dare we hazard a guess that it’s white toast?
We’re not suggesting that color must correlate with gender. Yet in a catalog where the color palette ranges from gender neutral to gender neutered, we are questioning the decision to distinguish gender identity based on lighting, toys and artwork.
The stylists at Restoration Hardware have determined that little boys enjoy looking at “architectural reproductions of lithographs depicting Los Angeles on the cusp of the Industrial Revolution” and girls like pretty butterflies. Boys play at drafting tables and lounge on leathery, lawyerly sofas while immersed in their reading. Little girls wear aprons. Or, for a change, they look demurely into make-up mirrors.
To be fair, they also show girls setting the table.
Both the girls’ rooms and the boys’ rooms have nifty chalkboards hung at toddler height. Featured on the boys’ is a drawing of the Pythagorean Theorem. The girls’ has an announcement for a tea party.
Here’s a quiz: Which room do you think has inspirational words framed above the desk that say, “Brave, Valiant, Swift and Fast?” Which room has a picture of a bunny?
Gloria Steinem aside, we’re not making a case for Baby X, the red-checked overall wearing experiment in gender-free child raising. We live in the real world, we wear make-up and like a good cup of tea. But we also like books and trucks and a good football game. And have you watched Iron Chef? Apparently, guys wear aprons, too.
We aren’t saying that decorating your child’s room in a trendy, sophisticated, non-color palette is wrong. Wheat-nut-stone has it’s place in the Pantone pantheon.
It’s the seemingly innocuous styling screaming PINK and BLUE that is the real problem. Since when did the world slip so far backwards? Tutus for girls and airplanes for boys? This is insidious subterfuge. Forget the absence of color. How about the absence of social progress?
Consider Barbie and Ken, everyone’s favorite icons when it comes to gender stereotypes. Since 1959, Barbie has successfully morphed from teenage fashion model to computer engineer. Okay, maybe we should say she’s morphed into a “Super Fun and Super Cute Computer Engineer,” but still, by any measure, she’s accomplished more than pouring tea.
And Ken, for his part, has expanded his repertoire. Despite a storied career as beach bum and surfer, he’s also embraced his inner “Ballet Partner to Barbie” and his interest in personal grooming. We’re pretty sure the “Shaving Fun Ken Doll” would be happy to spend a few hours sitting at his vanity.
Where does this lead us? Back to Restoration Hardware’s Baby and Child catalog. Go ahead and urge us to paint our walls the color of Similac.We’re willing to update our ideas of what makes a warm and welcoming nursery.
But please move your styling into this century. Make an attempt to show that activities like travel, exploration, and math aren’t the sole purview of little blues and flowers and butterflies and mirrors aren’t forever an indication of pink.
Molly
6:16 am on Saturday, October 29, 2011
Hilarious - let's dress our little girls up in tutu's, arm them with protractors and storm the HP Restoration Hardware. We'll show 'em these girls can do it all!
Sally Higginson
8:03 am on Saturday, October 29, 2011
Make sure you click on the photo-- it's actually a slide show illustrating the gender offenses!
Mosaic53
9:02 am on Saturday, October 29, 2011
You two did it again! You never fail to amuse me. Have you had a chance to flip thru the 613 page Fall Sourcebook? So many things I didn't know I needed.
Sally Higginson
4:19 pm on Saturday, October 29, 2011
Fall Sourcebook? Source for what? I need more details, please! Then I'll let you know what to think about it!!!
Celeste
10:02 pm on Saturday, October 29, 2011
Great article! First off -- too true. Second -- everyone should use the phrase "insidious subterfuge." Super well done! (Can you tell by my exclamation points that I am a pink?)
amy
10:01 am on Sunday, October 30, 2011
So well written, funny yet poignant. Cracked me up but also brought tears to my eyes...not just because the subject matter is so true nut for some reason I always cry a little when I am enjoying the
Talents of others. Great job!
Jennifer Fisher
11:31 am on Sunday, October 30, 2011
Betsy and Sal, this is one of my favorite columns thus far. When I asked for a Barbie as a kid, my parents gave me the Royal Canadian Mounted Police Barbie. (She had great black boots). But I read an awful lot of clothing catalogs, too...and this one, unfortunately, is not the only offender!
Sally Higginson
10:14 pm on Sunday, October 30, 2011
Well, I just checked out the 1987 Royal Canadian Mounted Police Barbie. She looks brave, valiant, swift, fast... and fabulous. I guess only Barbie can have it all. /Users/sallyhigginson/Desktop/503017976_tp.jpg
Megan Fisher
12:32 pm on Monday, October 31, 2011
Absolutely loved your article. But there's nothing wrong with being a “Super Fun and Super Cute Computer Engineer," if you possibly can be. My daughter and her friends play sports and look great doing it. It's a new generation of Barbie-playing, finger nail-painting, catalogue-flipping, girlie jocks.
Molly
3:20 pm on Monday, October 31, 2011
Hmmm...just realized we've all viewed this from the feminine gender side. What about the boys who don't want to live in a khaki room with navy accents? Don't they get to explore their options just like our girls? By the way, my son has a navy room with khaki accents - his choice? No, mine.
Betsy Brint
8:01 am on Tuesday, November 1, 2011
We are totally in favor of "super fun and super cute Computer Engineer Barbie" as well as super gelled and super swanky Ice Skating Ken. Our problem is clearly not with Mattel - but with the stylists at Restoration Hardware. I have a daughter who is a math major and would sooner have the Pythagorean Theorem on her wall than any tea party invite. But she still likes a twirly sundress - and that's all good!
Molly
1:10 pm on Tuesday, March 20, 2012
FLASH: new Restoration catalog arrived in mail today. Does OSHA know about this load - it's an inch thick! They did add a color to the world of khaki & smoke...NAVY! Wow, way to blaze home decorating history.