Friends, Fashion and Philanthropy on March 18- a spring preview for the fashion savvy
NORTHBROOK, IL (MARCH 18, 2012) – Driving a sleek Mercedes-Benz is just as in vogue as the latest fashion and beauty trends, and Autohaus on Edens, along with their elite Ambassador Partners, are honored to host the Launch 2012 event: Driving Fashion Forward. On Sunday, March 18th, 2012, guests are invited to enjoy an evening of cocktails from Knightsbridge, light bites from Carlos’ new restaurant Nieto’s, and a preview of North Shore Spring fashions from the finest boutiques in the North Shore - all in the Mercedes showroom from 5-7:30 pm.
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Headlining the show are national designers debuting the season’s hottest new looks - including evening wear, sportswear, shoes, handbags, jewelry from Bett’s, Frances Heffernan, Jolie Femme, Shelle Jewelers, Shirise Shoes, Three Sisters and Walleska Eco-Chicc. Hair and make-up will be orchestrated by Red Door Spa.
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After an initial internal competition, eight Columbia College fashion students will be participating as well, each bringing one look from their collection to model to the panel of judges. One lucky student will be announced winner LIVE at the conclusion of the show. This student will also receive a $5000 scholarship courtesy of Autohaus On Edens to put toward a semester in school or launching their collection.
Attendees are also encouraged to bring a teenage style party dress to donate to the event’s “Party Dress Project” for a free raffle ticket to win an all-inclusive trip to New York’s Fall Fashion week and many other partner prizes worth thousands (raffle ticket value is $50). All proceeds from the raffle will go to A Safe Place to benefit victims of domestic violence.
“Just as fashion is ever evolving, so is the design and customization of Mercedes-Benz automobiles,” says Michael Rosengarden, President of Autohaus on Edens. “What better way to showcase innovation on both sides of the spectrum, by highlighting fashionable trends in the automotive and fashion industries, and tying them together in a fun, charitable event for the community to enjoy.”
Customers of Autohaus, Ambassador Partners, and fashion partners are all invited to attend this exclusive event. Tickets will be $45 per person, with VIP tickets available for $65. Space is limited, with no door tickets available.
About the Autohaus Partners
This event would not be possible without the support of the amazing Autohaus partners. The Columbia College Fashion Department holds a senior class titled Launch, whose curriculum and goal of the class has been putting this fashion show together. Carlos’ Restaurant will be catering the event with hors d’oeuvres, and Knightsbridge Wine will be offering tastings of red and white wine, as well as champagne. Red Door Spa will be showcasing make-up and hair. Shirise will be providing shoes and Shelee Jewelers providing all jewelry.
About Autohaus on Edens
Housed in a new, state-of-the-art facility, Autohaus on Edens is located in the heart of Chicago's North Shore. Providing an unparalleled customer experience, the Autohaus on Edens experience is geared to make the ownership of the finest automobile in the world even more special. At Autohaus you can shop in comfort in a 150 new car climate controlled, indoor showroom and choose from a huge selection of new and Mercedes-Benz Certified Pre-Owned vehicles. Autohaus on Edens is located at 1600 Frontage Road in Northbrook, IL.
For Mercedes-Benz service, Autohaus offers a 34 bay, award winning service department and will service an automobile within 24 hours. For more information, please visit http://www.autohausonedens.com.
