Allstate’s Lisa Cochrane, Advertising Woman of the Year

Allstate’s SVP of Marketing Lisa Cochrane was honored last night, as Advertising Woman of the Year by Advertising Women of New York, recognizing a unique standard of achievement in career and community. 

She has been acknowledged numerous times (e.g. 2013 Cynopsis Media’s “Most Intriguing People” and 2012 Business Insider 29 Most Influential CMOs in the World) by her industry and peers for creating innovative campaigns changing the insurance industry into something celebrated in today’s pop culture. Lisa is known to follow her gut when it comes to advertising, and it was that gut that allowed the award-winning Mayhem campaign to be born.

Most notably, Cochrane is a tangible representation of Allstate’s principles and believes marketing is more than business results; it’s about changing people’s lives for good. This combination of marketing prowess and benevolence created the paths that lead her to becoming Advertising Woman of the Year.