Imagine you've spent years and countless of hours working your business up to its prime. It’s a pretty great feeling, right? Now imagine you find out that someone or some people have taken advantage of a security flaw that would jeopardize all your hard work. Cyber security may seem like a topic covered in most far-out sci-fi films, but the reality is, we are all venerable to a cyber attack. The landscape of the business world is changing and it this change come new threats to the well being of our companies and brand names. Many will not take into account the consequences of a cyber attack until after they've actually experienced one but with more and more companies taking to the Internet to reach their audience, cyber security should be much closer on the companies’ to-do list.
Unlike a traditional security risk, cyber attacks can take many forms and cause an array of harm. For example, a companies website can be taken over by an individual for the sole purpose of extortion. The cyber attacker will contact the company and let them know they can regain control but only after some extortion fee is paid. Another form of attack is aimed against the consumer. Once a potential client logs onto a affected website, their computer may be compromised. In this case, anytime the potential consumer enters a search on a search engine, like Google or Bing, the results they are shown will be tampered to the liking of the cyber attacker.
Although cyber security isn't as big of a problem for many companies as "realworld" threats, it doesn't mean it can't be. The landscape of the business world is changing and with more companies taking to the Internet to broadentheir bases, cyber security should be as relevant as a brand reputation.
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