AUTOHAUS ON EDENS PRESENTS LAUNCH 2014: DRIVING FASHION FORWARD

NORTHBROOK, IL – In honor of the long standing relationship between Mercedes Benz and fashion, the Autohaus on Edens show room will be transformed into a dynamic catwalk and fashion hub in conjunction with their yearly, can’t miss, North Shore fashion event Launch 2014: Driving Fashion Forward. This 3rd annual event will be held on Sunday, April 13 and attracts philanthropists, fashion and luxury car enthusiasts. Launch 2014: Driving Fashion Forward is an exciting spring fashion preview featuring designs from some of the North Shore’s finest boutiques, a trunk show opportunity for guests to shop accessories and an investment in the fashion industry’s future with an emerging student design competition with Columbia College Chicago. This year the stylish event will benefit the Auxiliary of Highland Park Hospital/Kellogg Cancer Center.

Produced by ZZAZZ Productions and Davenport Designs, the runway show will feature 2014 spring fashions from returning boutiques of SoShee (Highland Park), Skändal (Winnetka), and new to the show this year are Avenue Fashions (Deerfield) and Sara Campbell (Winnetka & Lake Forest).  E-Street (Highland Park) and J.McLaughlin (Deerfield, Hinsdale, and Lake Forest) will create the new fun fashion segment for the men. Guests can wine and dine on exquisite cocktails and hors d’oeuvres provided by Morton’s The Steakhouse, indulge in a polish change or make up freshener mini spa service provided by Red Door Spa for the ladies while shopping a trunk show of the latest fashions from Accessorize Me, C.D. Peacock, J.McLaughlin, Sara Campbell, Style Shack and Sweet Buddha. Plus excitement will fill the air with a live auction with one lucky winner receiving a trip for two to the Mercedes Benz New York Fall Fashion Show! courtesy of Autohaus on Edens and Mercedes-Benz USA.   A silent auction fills the showroom with items donated from participating partners.  The main event includes a runway fashion show with both local boutiques and designs from fashion students at Columbia College. Also new this year is the addition of men to the runway! These special models will be “the men of The Auxiliary” from the Auxiliary of NorthShore University HealthSystem at Highland Park Hospital.

As the tradition continues, the Autohaus on Edens partners with the Columbia College Chicago Fashion Department will host a competition between senior fashion design students. Student designers will be showcasing looks from their collections to be walked down the runway in front of a panel of esteemed judges. The lucky winner will receive a $5,000 scholarship to use towards school or launching their own collection, courtesy of Northbrook Toyota and Autohaus on Edens.

“Autohaus on Edens is proud to be hosting Launch 2014: Driving Fashion Forward again this year,” says Michael Rosengarden, President of Autohaus on Edens. “We are excited to tie together the innovative world of beautiful luxury cars and the ever changing fashion industry to support emerging designers from Columbia College Chicago, local North Shore businesses, and to dedicate a fun night to celebrate the hard work of the Auxiliary of NorthShore University HealthSystem at Highland Park Hospital for The Kellogg Cancer Center.”

Tickets for Launch 2014: Driving Fashion Forward cost $75 for general admission (standing room only) and $100 for V.I.P. which secures a seat next to the runway and a VIP goody bag. Tickets sold before March 1 are sold with an early bird 20% discount.  For more information or to purchase tickets please visit www.launchfashionshow.com.

Event Details:

Launch 2014: Driving Fashion Forward

Sunday, April 13

5-7:30 p.m.

Autohaus on Edens: 1600 W Frontage Rd.  Northbrook, IL 60062   (847) 272-7900

General Admission $75.00 and V.I.P $100.00.  100 V.I.P tickets are available and secures a seat next to the runway. 200 GA tickets are standing room only.

Benefits: The Auxiliary of NorthShore University HealthSystem at Highland Park Hospital for the Kellogg Cancer Center.

About the Autohaus Partners and Event Partners

This event would not be possible without the support of the amazing Autohaus partners, Morton’s The Steak House, Red Door Spa, Peacock Jewelers, Davenport Design, ZZAZZ Productions, Columbia College, Mercedes-Benz USA, Northbrook Toyota and Sound Investment.

About The Auxiliary of NorthShore University HealthSystem at Highland Park

The Auxiliary of NorthShore University HealthSystem at Highland Park Hospital is a volunteer organization that raises funds for and provides services to NorthShore Highland Park Hospital. It also promotes awareness of the Hospital’s programs within the community. Proceeds from LAUNCH will benefit the Kellogg Cancer Center.

About Autohaus on Edens

Housed in it’s state-of-the-art facility, Autohaus on Edens is located in the heart of Chicago's North Shore. Providing an unparalleled customer experience, the Autohaus on Edens experience is geared to make the ownership of the finest automobile in the world even more special. At Autohaus you can shop in comfort in a climate controlled, indoor showroom and choose from a huge selection of new and Mercedes-Benz Certified Pre-Owned vehicles. Autohaus on Edens is located at 1600 Frontage Road in Northbrook, IL.

For Mercedes-Benz service, Autohaus on Edens offers a 34 bay, award winning service department and will service an automobile within 24 hours. For more information, please visit www.autohausonedens.com.