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Axiom Celebrates 20 Years of Marketing Excellence

Northbrook, IL, April 4, 2012:  Axiom Marketing, Inc., is celebrating 20 years serving the marketing needs of its local, regional, national and global clients.

“Axiom specializes in developing integrated strategies that build momentum” explains Michael T. Keegan, President and Chief Operating Officer.  “Our job is to identify the right target audience, create a campaign designed specifically to reach that group of potential participants, and then motivate them to respond with a compelling call to-action.”

There are three critical drivers of Axiom’s success.  First, the company has always been on the leading edge of emerging technologies, finding unique ways to strategically integrate new media into traditional marketing techniques.  The second is Axiom’s ability to identify and pre-qualify potential target audiences through research.  Third – and perhaps most important of all – is how Axiom works with clients to develop a plan and execute the steps necessary to reach their goals.  

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“We believe commitment, collaboration and execution are the keys to successful partnerships with our clients,” noted Jeffrey D. Clausing, Senior Vice President of Strategic Solutions.  This approach has resulted in both repeat business and a significant number of referrals.  84% of our business is from repeat customers, while 91% of new business is generated by referrals from existing clients.”

Over the last 20 years, Axiom has evolved into three key areas of concentration: Marketing Services, Promotional Solutions and Subject Enrollment. This focus has led to the development of new products to cost-effectively address the strategic needs of our clients.  A recent example was introduced in March of this year – Axiom’s proprietary “Marketing-on-Demand,” a turnkey solution created to help new and existing clients generate new business.   Additional examples can be found Online at www.axmarketingondemand.com.

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Founded in 1992 by Philip Whiting, Chairman and CEO, and Michael Keegan (picture enclosed), Axiom is a full service marketing communications firm serving local companies, the healthcare industry, specialty service businesses and their affiliates.  For more information on how Axiom will help you, please contact Marty Neal, Director of Business Development at 847-932-6009 or via email at mneal@axmarketing.com.

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