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Andrew Mason

Wednesday, April 4, 2012

Under Fire From Shareholders, Groupon Founder Preaches Value of Failure

Self-described 'serial entrepreneur' Eric Lefkofsky speaks to Northbrook Chamber of Commerce.

Standing before a crowd of local business owners in Northbrook, Groupon founder and director Eric Lefkofsky extolled the value of failure. “I can only learn by doing something and failing,” said Lefkofsky, who is 42. “You can’t tell me to avoid a pothole, I have to drive it.”     The Glencoe resident and Michigan native appeared at the Northbrook Chamber of Commerce’s annual dinner and meeting on Tuesday, the same day that a shareholder sued Groupon for misstating its profits, and four days after the company issued a restatement of its earnings, claiming a “material weakness” because it had not set aside enough money for customer refunds.  A self-described “serial entrepreneur,” Lefkofsky warmed up an audience of several hundred at the …

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